This collections is part of our new initiative essence cares, with which the brand invests in environmental causes, social projects, animal welfare and make-up with only good ingredients. Helping bees is close to our hearts because the insects are not only producing honey, but are also pollinating various trees and plants. Wild bees are endangered because they don’t find enough pollen or are meeting toxic fertilizers. This trend edition’s aim is to create attention for bees and to give back to them by donating to Green Forest Fund.